Le Rose Stories: Behind The White Collection
Welcome to Le Rose Stories!
To celebrate the launch of our blog Le Rose Stories I sat down with Le Rose Founders Helen & Kristy to talk about their latest collection White by Le Rose.
Who are you?
H: Well firstly we’re friends (laughs) and we’re also the founders of Le Rose. We create well-made keepsakes for bridal parties to share beautiful moments in whether that’s getting ready on the morning of the wedding or sipping champagne at the bridal shower. We really wanted Le Rose to represent friendship, fashion & fun and I think it does represent that -
K: Yeah, we think it does!
What was the inspiration behind the White Collection?
K: The White Collection was inspired by the jewel tones we were seeing on the runway in recent seasons. I took a trip to Italy and was inspired by the classic lines and timeless nature of so much what I was seeing. We wanted to create something luxurious that could really serve the whole wedding day - before and after.
What were you hoping to offer to Le Rose brides with this collection?
H: As Kristy said, we wanted to create a collection that felt timeless and could take you beyond the morning of your wedding to your honeymoon or even after. To do this we choose materials that would make the items feel luxurious and developed our own lace (where we could) like on the Lela & Steffanie robes. We wanted these items to feel really special - almost bespoke.
K: We also included undergarments as well for the lace items that needed them. We didn’t want our brides to have to go out and search for a slip when we know how busy this time of their lives are.
What difficulties & challenges did you face in creating the White Collection?
H: What we didn’t realise when we started designing the collection was that silk prices had just started to increase. The price was increasing as new regulations about how silk worms are treated were put in place - which is a good thing - but meant there simply wasn’t as much silk available.
K: Yeah, after learning about this, we decided that ethically we were’t comfortable pursuing that route and we couldn’t justify passing on the higher price to our customers for something that we felt we could achieve with an alternative material. So we decided to cut the collection in a premium sanded satin that we developed closely with our mill and finish it with lace that we had designed by hand.
How is it working in a creative partnership when creating something new?
H: We’re really just like one person - we bounce so well off each other.
K: Yeah, we find it easy cause we know what each other’s thinking. We don’t really have issues working together.
H: It was incredibly weird actually, Kristy was in Italy and I put a range plan together to send to her. We hadn’t spoken about it yet so I thought I’d surprise her. While completing the plan, our assistant received an email from Kristy sending through the exact colour palette, mood and design that I was prepping to send to her. It was a real moment of synchronicity.
K: We also had the same thing happen when decided to offer embroidered robes - I called her to say “let’s offer embroidered robes” just as she sent me a message saying “We should do embroidered robes”.
What is your favourite item from the collection?
K: Oh, that’s hard. I do love the Monica Robe but my personal style is more the Mimi!
H: The Lela. I love the the Lela
What can we expect next from Le Rose?
K: We’re excited about our new sleep collection. You’ll see a lot more personalisation coming soon. Our next White range will also be next level as we really love designing the laces and we feel White is where we can push the boundaries with our design.
H: Based on the reaction we’ve had on Sleep by Le Rose we plan to expand on that. We’ve worked really hard to get quality products in the hands of our customers for a really reasonable price and we’d like to keep that coming with more personalised items like slippers and bags.
To celebrate the launch of Le Rose Stories, Le Rose are offering their first ever promotion for 'White'. From August 1st - 15th, Buy 6 Robes or Sleep Sets from the White Collection & receive a free Steffanie Robe. *excludes harper lace slip* **terms and conditions apply**
Click here to view our 'White' Collection